The McDonald's "McDelivery Collection" campaign is a marketing initiative by McDonald's that focuses on merchandise and apparel inspired by the brand and its food delivery service, McDelivery. This campaign capitalizes on the popularity of the McDonald's brand by offering a range of clothing and accessories that allow fans to showcase their love for McDonald's in a fun and fashionable way.

Here are the key details about the "McDelivery Collection" campaign:

1. Merchandise Range: The campaign typically features a wide range of merchandise, including clothing items like t-shirts, hoodies, sweatshirts, socks, and even pajamas. Accessories such as bags, phone cases, and other branded items are also common.

2. McDelivery Branding: The merchandise prominently features McDelivery branding and logos, often incorporating elements related to McDonald's iconic items like the Big Mac, French fries, and the classic red and yellow color scheme.

3. Limited-Edition: The "McDelivery Collection" items are often marketed as limited-edition, creating a sense of exclusivity and urgency among fans and collectors.

4. Online Availability: Typically, these items are made available for purchase online through the official McDonald's website or through partnerships with e-commerce platforms.

5. Promotional Campaign: McDonald's promotes the "McDelivery Collection" through social media, digital advertising, and in-restaurant displays, creating buzz and excitement among customers.

6. Fashion Collaboration: In some instances, McDonald's collaborates with well-known fashion designers or brands to create unique and stylish merchandise, elevating the fashion appeal of the collection.

7. Pop-Up Shops: McDonald's did open temporary pop-up shops or partner with retailers to offer the "McDelivery Collection" for a limited time in physical locations.

8. Promotions and Giveaways: McDonald's did run promotions or giveaways tied to the campaign, encouraging customers to order McDelivery to receive exclusive items.

9. Global Reach: The "McDelivery Collection" campaigns are often global, with merchandise available in various countries where McDelivery operates.

10. Brand Loyalty: The campaign aims to foster brand loyalty and engagement by offering fans a way to express their enthusiasm for McDonald's beyond just enjoying the food.

The "McDelivery Collection" campaign is an example of how brands like McDonald's leverage their strong brand recognition and loyal customer base to create unique and engaging marketing initiatives. It allows customers to connect with the brand on a more personal level and express their love for McDonald's in a fashionable and fun way.